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amc-stock-in60-1.jpg Jul 21

AMC Theatres Drops Controversial Plan To Charge More Money Based On Seat Location

  • AMC Theatres is scrapping its plan to charge moviegoers more money for a better view of the screen.
  • The company announced it is no longer moving forward with “Sightline at AMC,” a ticket pricing initiative based on seat location within the auditorium.
  • The proposed system, which was announced in February, involved customers paying a few extra dollars for prime middle seats with an unobstructed view and saving a few bucks to sit in the front row.