- YouTube is adding longer, unskippable ads to the platform for users who stream videos on a big screen.
- YouTube will add 30-second unskippable ads to its top-performing content. The platform categorizes these videos under its YouTube Select umbrella.
- It is also bringing “Pause ads” to YouTube on smart TVs. These ads will pop up when viewers pause a video mid-stream. The video you are watching will shrink, and an ad will appear next to it.
