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youtube-in60-5.jpg May 18

Get Ready For Longer, Unskippable Ads In YouTube On TVs

  • YouTube is adding longer, unskippable ads to the platform for users who stream videos on a big screen.
  • YouTube will add 30-second unskippable ads to its top-performing content. The platform categorizes these videos under its YouTube Select umbrella.
  • It is also bringing “Pause ads” to YouTube on smart TVs. These ads will pop up when viewers pause a video mid-stream. The video you are watching will shrink, and an ad will appear next to it.