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tiktok-shopee-threat-may-2023-in60.jpg May 26

TikTok Shop, A Rising Threat To Shopee And Lazada In Southeast Asia

  • TikTok Shop is aggressively expanding in Southeast Asia, posing a growing threat to Sea Group’s Shopee and Alibaba’s Lazada.
  • “Impulse buying from watching content is an advantage TikTok has,” Sachin Mittal, head of telecom and internet sector research at DBS Bank, told CNBC.
  • TikTok Shop is also “spending an incredible amount of money” incentivizing sellers and buyers to use the platform, said Jonathan Woo, Phillip Securities Research senior analyst.