- TikTok Shop is aggressively expanding in Southeast Asia, posing a growing threat to Sea Group’s Shopee and Alibaba’s Lazada.
- “Impulse buying from watching content is an advantage TikTok has,” Sachin Mittal, head of telecom and internet sector research at DBS Bank, told CNBC.
- TikTok Shop is also “spending an incredible amount of money” incentivizing sellers and buyers to use the platform, said Jonathan Woo, Phillip Securities Research senior analyst.
![tiktok-shopee-threat-may-2023-in60.jpg](https://in60.io/upload/blog/banner/original/tiktok-shopee-threat-may-2023-in60.jpg)
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read more at cnbc.com